WHO WE ARE
Australian Premium Saunas, Ice Baths & Wellness Solutions
Revel is an Australian wellness brand dedicated to transforming the way people think about recovery, heat therapy, and cold therapy. Since launching in 2019, Revel has grown into one of Australia’s most trusted names in infrared saunas, traditional saunas, ice baths, and contrast therapy products — all designed to help you recover faster, feel better, and live healthier every day.
Revel products are crafted with performance, design, and everyday use in mind, helping athletes, wellness enthusiasts, families, and professionals embrace heat and cold rituals as part of a balanced lifestyle.
Wellness That Works for Real Life
At Revel, we believe wellness shouldn’t be a luxury — it should be accessible, effective, and deeply transformative. Our mission is to deliver premium wellness tools that support:
- Muscle recovery & performance
- Stress reduction & relaxation
- Improved sleep & longevity
- Daily health maintenance & self-care rituals
We design each sauna and ice bath with cutting-edge technology, user-first features, and materials built to last. Whether you’re an elite athlete or just beginning your journey toward better health, Revel is here to support you every step of the way.
The Evolution of Revel
From Vision to Wellness Movement.
Since launching in 2019, Revel Saunas has grown from a bold idea into one of Australia’s most trusted names in premium saunas, cold therapy systems, and home wellness solutions. Co-founded by AJ Williams, Revel was created to elevate recovery and redefine what at-home wellness could look like.
What sets Revel apart is the foundation behind the brand. Revel is backed by Australian Fitness Supplies (AFS) — a leading Australian health and fitness equipment company with over 20 years in the local market and more than four decades of broader industry experience. AFS owns brands such as Gym and Fitness, Force USA, and Monster Fitness, and is the exclusive distributor for Nike, Assault Fitness, and REP. With expertise across design, manufacturing, and distribution, this legacy ensures every Revel product delivers trusted quality and performance.
2019
The Beginning of Revel Saunas
Revel launched in 2019 with a mission to transform how Australians approach recovery, home wellness, and performance. Co-founded by AJ Williams, the brand developed high-quality traditional and infrared saunas to support muscle recovery, stress relief, detoxification, and daily vitality. With expert backing, Revel provides Australians with premium saunas and cold therapy systems they can trust.
2020
First Products, First Customers
The first generation of Revel infrared saunas is released, and word begins to spread. Early adopters quickly embrace the at-home wellness experience, sharing their success stories and fuelling strong organic growth. Feedback from the community shapes the next wave of product improvements.
2021
Refining Design and Experience
Revel doubles down on user-friendly design, investing in enhanced features, simplified installation, and stylish finishes that complement modern homes. The focus remains on creating sauna solutions that blend cutting-edge infrared technology with a luxury experience that fits into everyday routines.
2022
Our First Viral Moment
Well-known fitness influencer Nathan McCallum unboxes a Revel Sauna, sharing the ease of setup and impressive quality with his audience. The video marks a major turning point for the brand, reaching thousands of wellness-conscious Australians and establishing Revel as a leader in at-home infrared therapy.
2023
Expanding the Wellness Range
Revel officially launches its ice bath and recovery product lines, catering to a growing community of athletes, fitness lovers, and health seekers. With the addition of red light therapy and wellness accessories, Revel evolves into a complete recovery ecosystem, designed to support physical, mental, and emotional well-being.
2025
Leading the Future of At-Home Wellness
As the demand for home wellness continues to grow, Revel remains committed to innovation, performance, and design. New product lines, enhanced technology, and community partnerships are on the horizon. Whether you’re just beginning your wellness journey or levelling up your recovery game, Revel is here to help you feel better, live stronger, and recover smarter—every day.
The Team Behind Revel Saunas
Revel Saunas was originally founded by AJ Williams, who sparked the idea for a brand focused on premium saunas, cold therapy systems, and home wellness solutions. AJ helped launch the journey and embodied the spirit of Revel. Along the way, he was supported by a dedicated team — the same team that has since grown the brand into the trusted name it is today.
- Tristan leads operations and product design, creating innovative recovery equipment that delivers real results. He starts his day with an ice bath every morning — and hasn’t skipped the ritual yet.
- Sasha, our marketing specialist, brings Revel’s story to life and inspires better at-home wellness routines. She’s a seasonal ice bather, but a year-round sauna regular.
- Matt, in customer support, makes sure every customer experience is smooth, supportive, and genuinely cared for. He’s also a big believer in finding the right solution for everyone — using his ice bath as a cold plunge for himself and a hot tub for his wife… because happy wife, happy life.
- Lachy, Corey, and Indigo lead our sales team, guiding customers toward the right premium saunas and cold therapy systems. Lachy is the ultimate rugby fanatic, Indigo made an appearance on Love Island, and Corey is our resident biohacker nerd — if there’s a podcast out there, he’s definitely heard it.
- Behind it all is the wider AFS team, bringing decades of expertise in design, manufacturing, and distribution.
Together, this team drives Revel every day — innovating, supporting, and delivering premium saunas, cold therapy systems, and wellness solutions Australians can trust.
What Makes Revel Different
Australian-Focused Design + Global Standards
Revel products are designed to match Australian lifestyles and climates while meeting international quality and safety benchmarks — ensuring durability, performance, and reliability.
Recovery Tools Backed by Purpose
Our sauna and ice bath products are more than comfort tools — they’re evidence-aligned wellness solutions for recovery, circulation improvement, metabolic support, and mental resilience.
Built for Real Wellness Rituals
Easy setup, thoughtful ergonomics, and materials made to last mean that Revel products fit naturally into your daily routine, whether for post-workout recovery or end-of-day relaxation.
WHY CHOOSE REVEL
Why Revel is the Leading Choice for Saunas in Australia
CERTIFIED FOR AUSTRALIA
Your safety is our priority. Our products carry full SAA Certification, meeting the highest Australian electrical and safety standards for total peace of mind.
20 YEARS OF PROVEN TRUST
With 20 years of experience in the Australian market, we understand the local climate and the unique needs of everyone from pro athletes to home wellness enthusiasts.
EXPERT SPECIALIST SUPPORT
From seamless delivery and setup to ongoing technical support, our wellness specialists ensure your equipment performs perfectly so you can focus entirely on your recovery.
BUILT TO LAST
Using sustainably sourced, high quality materials, every Revel product is engineered to handle the pressure of daily use and deliver a consistent, therapeutic experience.
