WHO WE ARE
Redefining wellness through innovation, performance & recovery.
At Revel, we believe wellness should be a daily ritual—accessible, effective, and transformative. Since launching in April 2019, our mission has been to go beyond recovery. Our premium infrared saunas, ice baths, and red light therapy products are designed to boost performance, speed up recovery, reduce stress, improve sleep, and support full-body health.
What sets us apart is our team—a passionate group of athletes, health experts, and engineers. We combine cutting-edge technology with user-first design to create powerful wellness tools that deliver real results. Whether you're a pro athlete or just starting your wellness journey, Revel is here to support every step.
Our vision.
At Revel, our vision is to redefine modern wellness by delivering premium infrared saunas, ice baths, red light therapy, and recovery tools that empower people to live healthier, more balanced lives. We aim to make everyday wellness accessible, helping individuals of all backgrounds embrace recovery, movement, and longevity as a way of life. By creating high-quality, science-backed wellness solutions, we’re shaping a future where optimal health is not a luxury—but a lifestyle.
The Evolution of Revel
From Vision to Wellness Movement.
Since its launch in 2019, Revel Saunas has grown from a bold idea into one of Australia’s most trusted names in saunas, cold therapy, and performance wellness solutions. Founded by former professional athlete AJ Williams, Revel began with a simple mission, to elevate recovery and redefine what at home wellness could look like.
2019
The Beginning of Revel Saunas
Revel is officially launched with a mission to change the way Australians approach recovery and wellness. Inspired by AJ’s background in elite sport, the brand begins developing high-quality infrared saunas that deliver real results—supporting muscle recovery, stress relief, detoxification, and overall vitality.
2020
First Products, First Customers
The first generation of Revel infrared saunas is released, and word begins to spread. Early adopters quickly embrace the at-home wellness experience, sharing their success stories and fuelling strong organic growth. Feedback from the community shapes the next wave of product improvements.
2021
Refining Design and Experience
Revel doubles down on user-friendly design, investing in enhanced features, simplified installation, and stylish finishes that complement modern homes. The focus remains on creating sauna solutions that blend cutting-edge infrared technology with a luxury experience that fits into everyday routines.
2022
Our First Viral Moment
Well-known fitness influencer Nathan McCallum unboxes a Revel Sauna, sharing the ease of setup and impressive quality with his audience. The video marks a major turning point for the brand, reaching thousands of wellness-conscious Australians and establishing Revel as a leader in at-home infrared therapy.
2023
Expanding the Wellness Range
Revel officially launches its ice bath and recovery product lines, catering to a growing community of athletes, fitness lovers, and health seekers. With the addition of red light therapy and wellness accessories, Revel evolves into a complete recovery ecosystem, designed to support physical, mental, and emotional well-being.
2025
Leading the Future of At-Home Wellness
As the demand for home wellness continues to grow, Revel remains committed to innovation, performance, and design. New product lines, enhanced technology, and community partnerships are on the horizon. Whether you’re just beginning your wellness journey or levelling up your recovery game, Revel is here to help you feel better, live stronger, and recover smarter—every day.
The visionary behind Revel Saunas.
At the heart of Revel Saunas is AJ Williams, a former elite athlete turned wellness entrepreneur. With a background rooted in high performance, discipline, and teamwork, AJ brings the same energy and commitment to helping others optimise their health and well being.
After years on the field, AJ saw the powerful connection between physical recovery, mental clarity, and peak performance. That insight became the foundation for Revel, a brand dedicated to premium infrared saunas, ice baths, and recovery tools designed to support a healthier, happier lifestyle.
More than just creating wellness products, AJ leads Revel with a mission: to inspire a holistic approach to self-care through innovative, accessible, and beautifully designed experiences. From the soothing heat of an at-home sauna to the refreshing shock of cold therapy, Revel exists to elevate everyday routines into moments of transformation.
Driven by a passion for health, performance, and modern wellness, AJ Williams continues to shape Revel into one of Australia’s most trusted names in recovery, infrared therapy, and sauna solutions.
How Revel Saunas made their debut.
Revel Saunas made its first big splash when renowned fitness influencer Nathan McCallum shared our very first unboxing video. Filmed two years ago, Nathan showcased the sleek design, premium features, and effortless setup of our infrared sauna, giving his community an inside look at what makes Revel a leader in home wellness and recovery solutions.
This milestone moment wasn’t just about unveiling a product—it marked the beginning of countless sauna wellness journeys. From fitness enthusiasts to everyday health seekers, our community has grown around a shared passion for better recovery, relaxation, and well-being at home.
Nathan’s unboxing set the tone for Revel’s mission: to make high-performance infrared therapy accessible, stylish, and easy to integrate into daily life.
