WHO WE ARE
Australian Premium Saunas, Ice Baths & Wellness Solutions
Revel is an Australian wellness brand dedicated to transforming the way people think about recovery, heat therapy, and cold therapy. Since launching in 2019, Revel has grown into one of Australia’s most trusted names in infrared saunas, traditional saunas, ice baths, and contrast therapy products — all designed to help you recover faster, feel better, and live healthier every day.
Revel products are crafted with performance, design, and everyday use in mind, helping athletes, wellness enthusiasts, families, and professionals embrace heat and cold rituals as part of a balanced lifestyle.
Our Mission: Wellness That Works for Real Life
At Revel, we believe wellness shouldn’t be a luxury — it should be accessible, effective, and deeply transformative. Our mission is to deliver premium wellness tools that support:
- Muscle recovery & performance
- Stress reduction & relaxation
- Improved sleep & longevity
- Daily health maintenance & self-care rituals
We design each sauna and ice bath with cutting-edge technology, user-first features, and materials built to last. Whether you’re an elite athlete or just beginning your journey toward better health, Revel is here to support you every step of the way.
The Evolution of Revel
From Vision to Wellness Movement.
Since its launch in 2019, Revel Saunas has grown from a bold idea into one of Australia’s most trusted names in saunas, cold therapy, and performance wellness solutions. Founded by former professional athlete AJ Williams, Revel began with a simple mission, to elevate recovery and redefine what at home wellness could look like.
2019
The Beginning of Revel Saunas
Revel is officially launched with a mission to change the way Australians approach recovery and wellness. Inspired by AJ’s background in elite sport, the brand begins developing high-quality infrared saunas that deliver real results—supporting muscle recovery, stress relief, detoxification, and overall vitality.
2020
First Products, First Customers
The first generation of Revel infrared saunas is released, and word begins to spread. Early adopters quickly embrace the at-home wellness experience, sharing their success stories and fuelling strong organic growth. Feedback from the community shapes the next wave of product improvements.
2021
Refining Design and Experience
Revel doubles down on user-friendly design, investing in enhanced features, simplified installation, and stylish finishes that complement modern homes. The focus remains on creating sauna solutions that blend cutting-edge infrared technology with a luxury experience that fits into everyday routines.
2022
Our First Viral Moment
Well-known fitness influencer Nathan McCallum unboxes a Revel Sauna, sharing the ease of setup and impressive quality with his audience. The video marks a major turning point for the brand, reaching thousands of wellness-conscious Australians and establishing Revel as a leader in at-home infrared therapy.
2023
Expanding the Wellness Range
Revel officially launches its ice bath and recovery product lines, catering to a growing community of athletes, fitness lovers, and health seekers. With the addition of red light therapy and wellness accessories, Revel evolves into a complete recovery ecosystem, designed to support physical, mental, and emotional well-being.
2025
Leading the Future of At-Home Wellness
As the demand for home wellness continues to grow, Revel remains committed to innovation, performance, and design. New product lines, enhanced technology, and community partnerships are on the horizon. Whether you’re just beginning your wellness journey or levelling up your recovery game, Revel is here to help you feel better, live stronger, and recover smarter—every day.
The visionary behind Revel Saunas.
At the heart of Revel Saunas is AJ Williams, a former elite athlete turned wellness entrepreneur. With a background rooted in high performance, discipline, and teamwork, AJ brings the same energy and commitment to helping others optimise their health and well being.
After years on the field, AJ saw the powerful connection between physical recovery, mental clarity, and peak performance. That insight became the foundation for Revel, a brand dedicated to premium infrared saunas, ice baths, and recovery tools designed to support a healthier, happier lifestyle.
More than just creating wellness products, AJ leads Revel with a mission: to inspire a holistic approach to self-care through innovative, accessible, and beautifully designed experiences. From the soothing heat of an at-home sauna to the refreshing shock of cold therapy, Revel exists to elevate everyday routines into moments of transformation.
Driven by a passion for health, performance, and modern wellness, AJ Williams continues to shape Revel into one of Australia’s most trusted names in recovery, infrared therapy, and sauna solutions.
What Makes Revel Different
Australian-Focused Design + Global Standards
Revel products are designed to match Australian lifestyles and climates while meeting international quality and safety benchmarks — ensuring durability, performance, and reliability.
Recovery Tools Backed by Purpose
Our sauna and ice bath products are more than comfort tools — they’re evidence-aligned wellness solutions for recovery, circulation improvement, metabolic support, and mental resilience.
Built for Real Wellness Rituals
Easy setup, thoughtful ergonomics, and materials made to last mean that Revel products fit naturally into your daily routine, whether for post-workout recovery or end-of-day relaxation.
